What’s the difference between Email and SMS channels?

Which option is best for me?

Content

Probably the most obvious difference between SMS and Email is the content. With SMS messaging you are limited to text only and a limited number of characters, 153 characters per SMS ( exclude RM0.00). Now you might argue that it is now possible to type messages longer than 153 characters and our Telco and Smartphones intelligently handle these as one message but the truth is that you are being billed for two messages if you use more than 153 characters. except for Digi Telco. 

With Email, on the other hand, your content can be very rich, ie images, longer messages, different fonts, and layouts, etc.

Instant Delivery

A major difference between email and SMS is the fact that SMS is instant and pops up on your phone screen almost immediately, whereas email is usually downloaded either via your computer or via your phone periodically. Although it is possible to change the settings of your phone to alert you when you receive a new email this setting is often turned off by users because they prefer to not use their cell phone network to download mails due to the cost and would rather wait until they are on a wireless network at home or work to do so.

Stats

Although it is possible to track how many messages were delivered for an SMS batch, Email has far greater reporting capabilities because you can use tools like Google Analytics. The Email is very much like a web page and you can tell how recipients engage with your email, ie how many were delivered, how many opened the emails, how many clicked on links, the locations of the recipients who interacted with your emails and so on.

SMS Solution with a Tracking link. 

As we are aware, the Normal SMS unable to show the open rate beside the DN ( Delivery Status ) revert the telco. But Bold Tag is designed with the dedicated unique to shorten URL for each SMS. 

once the customer clicked the unique link, Our System can capture the open rate and customer feedback as per the landing page provided in the solution. 

The email channel also faces some filter and block challenge as well. example : 

1. Email also may block when the source server IP address listed in the spam email channel. 
2. Gmail mail will prefilter the incoming email to a few categories. include Primary, Social, Promotion, and update. your message high chances will part in promotion categories.
3. Each Email system will have own rules ( set by user or company email support team ) to block the incoming to the Junk/Spam folder. 

Thanks